‘Changing lives and attitudes’ was the slogan for the Minus Borders charity. The client requested us to create a logo that's both simple but reflects the theme of helping people. Their brand colours of blue, yellow and grey had to be considered.
The blue circle with two yellow hands flipped represented the charity reaching out to those in need, symbolizing hope for these people. Under it was the text ‘Minus Borders’ with ‘Minus’ bolded to signify their causes of removing barriers in society.